1967 | Mercedes-Benz 300 SE

Where There’s a Will, There’s a Heineken – Heineken

Picture this: the sun slowly sinks into the sea, the sky turns golden, and you're driving an iconic Mercedes-Benz 300 SE Convertible along the winding coastal roads of the French Riviera, down the Route du Bord de Mer, heading straight to the exclusive Cap d’Antibes. This is no ordinary car. No, this is the 300 SE in which Freddy Heineken spent his summers, enjoying a well-deserved cold beer on the Côte d’Azur. Before his legendary villa, "House On The Rocks" in Cap d'Antibes, this green gem sparkled in the sun, with Freddy behind the wheel.

But what makes this 300 SE truly special is that it has remained completely original since its glory days in the 1960s. Everything is just as it should be, from the smooth automatic transmission to the iconic Becker radio. No half-baked modifications, no odd ‘upgrades’ – just the pure, luxurious experience as Mercedes intended.

And then there’s the air suspension. Standard on the 300 SE at the time, but on this particular car, it has recently been refurbished with German precision. Add to that the perfect maintenance and a freshly rebuilt fuel pump, and you’ve got a car that drives as if it just rolled off the production line.

As soon as you press the gas pedal, you get it: this car was made to cruise. The combination of the perfectly balanced air suspension and the understated power of the 300 SE makes you feel like you're floating on clouds, with that nostalgic scent of old-school luxury surrounding you.

And the color? Moss green metallic. You don’t even need a beer in hand to feel like Mr. Heineken. This car is your ticket to living the fast life of the 1960s. Full of luxury and without compromise.

So, who dares to take the wheel from the man who brought better taste to the world? Be quick, before it finds its way back to a villa on the Côte d’Azur!

Das Beste oder nichts – Mercedes-Benz